Course curriculum

  • 1

    Introductions

    • Download Course Materials
  • 2

    Chapter 1

    • Introduction to Cult Marketing

    • What is Cult Marketing?

    • Why Study Cult Marketing?

    • Understanding Cult Marketing

    • Seven Golden Rules of Cult Marketing

    • Summary

    • Exercise A

    • Exercise B: Experiential Exercise
  • 3

    Chapter 2

    • Characteristics of Cult Marketing

    • The Cult

    • Elitism

    • Parallel Social Universe

    • Specific Language

    • Language of the Elite

    • Specific Profile of Cult Members

    • Tribal Knowledge

    • Summary

    • Exercise A: REVIEW QUESTIONS

    • Exercise B: EXPERIENTIAL EXERCISE
  • 4

    Chapter 3

    • Process of Inculcation

    • Gradual process

    • Orientation and Initiation

    • Cult converts

    • Summary

    • Exercise A: REVIEW QUESTIONS

    • Exercise B: EXPERIENTIAL EXERCISE
  • 5

    Chapter 4

    • Benefits of Cult Marketing Success

    • Introduction

    • The Strategies and its Perks

    • Where is it Headed?

    • Summary

    • Exercise A: REVIEW QUESTIONS

    • Exercise B: EXPERIENTIAL EXERCISE
  • 6

    Chapter 5

    • How to Practice Cult Marketing

    • Theoretical Concepts

    • Practical Application

    • Summary

    • Exercise A: Review Questions

    • Exercise B: EXPERIENTIAL EXERCISE
  • 7

    Coaching Worksheets

    • APPENDIX

    • Questions

    • Selecting a New Product or Service

    • Action Excises Part 1

    • Action Exercises Part 2

    • Testing Your Market

    • Action Exercise

    • Marketing and Selling

    • Action Exercise- Marketing and Selling

    • Strategic Planning